Zaina has over 12 years social media marketing experience within the media and entertainment industries. She has worked for top studios and leading streaming platforms such as Warner Bros, Max, Hulu, and currently at Peacock. Throughout her career in entertainment, Zaina has maintained her beliefs in the importance of diversity in front of, and behind the camera, as well as leading and working with kindness.

Zaina is currently the social media lead for Films at Peacock where she is responsible for social media campaigns for all film titles that reach the platform. Anything from Peacock Original Films, to movies from Universal and Focus Features.

Prior to Peacock, Zaina was on Hulu’s Social Media team for Originals where she launched successful campaigns for Nine Perfect Strangers, Run, The United States vs. Billie Holiday, and more. Before then, she was one of the original social media team members for Max’s platform launch in 2020, and was Director of Social Media for Warner Bros. She loves to tell the story of her Jordan (Anniversary) Year Space Jam Campaign with the Chicago Bulls.