Yuriy thought he would become a Civil Engineer, according to his college diploma. Boy, was he wrong... He tried working at a tech startup, but that didn't pan out because most tech startups don't pan out. While licking his wounds, he tried standup, which he thoroughly enjoyed, as it fed both his creative needs and hungry millennial ego. He then got a short trial as a copywriter at Argonaut Ad Agency who were tasked with celebrating the delicious virtues of those chocolate balls they sell at Duane Reade. Somehow, with many unnecessary and sometimes painful details omitted, this turned into a career and a deep appreciation for great advertising.