Yukun Bi (Yuki) brings 12 years of branding and digital media experience to her role as Hylink’s Head of Planning. As such, Yuki is focused on creating cross-cultural brands that captivate the Chinese audience.

Yuki began her advertising career at Maritz Canada, and later joined Saatchi & Saatchi Shanghai as its Director of Digital Strategy. Prior to joining Hylink USA, Yuki spent 4 years with Hylink China, where she served as the account lead on Estee Lauder, moving its family of brands onto e-commerce and significantly increasing the brand’s overall digital presence.

Yuki has worked with clients across automotive, food and beverage, luxury, FMCG, and pharmaceutical sectors. In addition to brand strategy and digital media, Yuki is also skilled in user experience and engagement, content strategy, and CRM.

Yuki earned her B.A. in International Relations and Economics from the University of Toronto.