Yadira Noelle Harrison is a creative marketer and experiential expert who offers leadership and thoughtful solutions to brands. For over 20 years, she has led marketing strategy and execution for iconic and groundbreaking events, while also forging partnerships and developing innovative concepts for content, social media and programming.

Yadira is co-founder of Verb, a creative consultancy + agency developing brand experiences, partnerships, campaigns and proprietary platforms for brands such as Airbnb, HBO, FX, Lyft, Netflix and Everlane. She has been featured in Ad Age, Entrepreneur Magazine, Campaign US, Digiday and recognized as an inspiring Agency Leader on Adweek’s ‘Creative 100’ list.

Before founding Verb with her longtime business partner Shannon Jones, Yadira was Vice President at creative agency Civic Entertainment Group, where she led Airbnb and eBay on numerous activations and proprietary franchises. Prior to, she led the Advertising & Partnership Marketing team at Macy’s Parade & Entertainment Group pushing for digital and social integration, new art direction and large-scale promotional ideas to increase brand equity for Macy’s annual events.

Yadira is originally from Arlington, Texas and now resides in Los Angeles. She is also a proud alum of Syracuse University, an obnoxious lover of Formula 1 and a karaoke assassin. (No really, she was once told she performed Bruno Mars better than Bruno Mars, LOL).