Will Cady is on a mission to turn curiosity into understanding. As Reddit’s Global Brand Ambassador and author of Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics, Cady aligns his experiences as executive, tarot reader, meditation guide, and musician to empower the creator in us all.

Prior to taking on the ambassador role, Will launched, hired, and managed KarmaLab, Reddit’s multi-award-winning global creative strategy team after launching Reddit’s Los Angeles brand partnerships office. As a leader, Will taps years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will’s work as a brand and creative strategist covers a majority of Fortune 100 brands.

He is a graduate of Berklee College of Music, recipient of an Emmy Award (New England Regional) for Best Musical Composition/Arrangement, and has been featured as a member of the 2020 AdWeek Top 50 for Tech, Media, and Marketing. His original music has amassed ~2M+ streams on Spotify and counting. Will’s debut book will be released in October of 2023 with a focus on examining where creativity comes from.

In all areas, Will endeavors to speak thoughtfully, listen deeply, and build on the resonance in between.