In his role as the EMEA CSO, Tom leads the development of product, team and process for EMEA strategy which includes some of the world’s most exciting brands (Coca-Cola, Mattel, Amex, Just Eat, Spotify, J&J). He also runs strategy Globally Coca-Cola across 40+ markets.

Tom started out in London as a digital strategist at the UK largest digital agency i-Level (BskyB and COI) before broadening out into comms planning at Goodstuff (Virgin media and Xbox). He then moved to UM Australia in a full-service planning role (brand, creative, connections) which evolved into a strategy lead role in APAC for Microsoft and Coca-Cola.

Tom’s career highlights include winning the WARC Connections Planning Grand Prix for his work on the Coca-Cola ‘Colour Your Summer’ campaign and previous to that Campaign Asia’s ‘Young Achiever’ award.