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Theresa Helmer

VP, Brand & Editorial


With over 10 years of experience in brand, digital, content, and strategy, I am a marketing expert who is passionate about creating inclusive, insights-based content and experiences for consumers. As the Vice President of Brand Social & Digital, I lead the global brand and franchise social and digital strategy for @Disney, @DisneyPlus, and across owned and operated platforms.

My core competencies include building scalable brand strategies, rebuilding and maintaining engaged online communities, developing operational infrastructure for digital teams, and implementing organizational development and restructuring initiatives. I have a proven track record of delivering results and driving innovation for some of the most iconic and beloved brands in the world, including Star Wars, Lucasfilm, Disney, Disney Plus, and more. My mission is to empower and inspire my teams and audiences through storytelling, creativity, and collaboration.

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