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Soyoung Kang

Chief Marketing Officer, eos Products


Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide and has over 9mm social media fans. In her role, Soyoung is responsible for driving the overall strategy, planning, and operations for marketing & eCommerce at the Gen Z focused brand. She has been named a Forbes CMO Next, a Business Insider as a CMO to Watch, and a Glossy Beauty Innovator. As a strong proponent of diversity, equity, and inclusion, Soyoung serves on the AdWeek DEI Council.

Soyoung was previously an executive with Bath & Body Works, Victoria’s Secret, and a strategy consultant at The Boston Consulting Group. Soyoung holds a BS in Architecture from MIT, a dual MBA in Marketing and Finance from The Wharton School, and was a Fulbright scholar in Korea.

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