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Sebastian Saldarriaga Rodriguez

VP Creative and Social Media


Sebastian Saldarriaga Rodriguez is a seasoned Marketing Strategy executive. Throughout his career he has led the transformation of loved brands to the new digital era across multiple verticals. His experience ranges from brand strategy, content strategy, paid and earned amplification as well as measurement.

Currently, he leads the creative, influencer, paid and organic social media teams at the beauty vitamin company Sugarbear Pro. Before Sugarbear Pro, he worked at renowned brands like Neiman Marcus, Bottega Veneta and Michael Kors as well as award winning agencies such as 360i and Huge.

Sebastian is a proud member of the Latinx and LGBTQ+ communities, originally from Bogota, Colombia he moved to the US to complete his higher education studies, achieving a BA degree from Tulane University in New Orleans, LA. Most recently, Sebastian has done certifications in leadership from McKinsey (2022) and integrated marketing from Cornell University (2021) and was recognized by Brand Innovators as one of the top 40 Marketers under 40 (2021).

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