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Scott Barrett

Freelance Brand + Digital Strategist


Currently leading social strategy for Grey New York, Scott is a social marketing native and entrepreneur who has been helping the world’s top brands navigate social since before people were calling it social. His work has won several awards and appeared in AdWeek, Digiday, Social Media Today, the NYTimes and more.

Current and past clients include Proctor & Gamble, PepsiCo, Mondelez, Novartis (OTC), GSK (OTC), Nestle, The NFL, The NBA, the NY Jets, Canon, Keurig, Best Buy, Ally Bank, Paramount Pictures, Turner Networks and more.

Prior to Grey he spent time at MSLGROUP, VaynerMedia, SocialChorus, ICED Media and more.

In addition to working at Grey, Scott is a part-time Adjunct Professor at NYU, a new dad, and is always happy to eat tacos or talk baseball. Always.

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