Photo of Sarah Minerella

Sarah Minerella

Head of Social


A seasoned digital marketing leader, Sarah has spearhead strategy for and worked across an abundance of major social media and integrated campaigns for over a decade. Her career, primarily situated within digital agencies, has afforded her the opportunity to build a diverse portfolio, ranging from major consumer brands to high-profile film and TV title campaigns.

Her social media expertise, which includes a deep understanding of audience behaviors and fandoms, has been key to producing award-winning work that effectively breaks through the noise and generates excitement online. In her current role as Head of Social at Ralph, Sarah continues to apply her passion for strategy and storytelling to her work each day as she leads a team of creative strategists who strive to creatively connect with audiences and consumers in impactful ways.

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