Roddy Hyduk is a creative director, filmmaker, and co-founder of Snowday (www.snowday.studio), a creative production studio based in Brooklyn, NY. Throughout his career, he has been called on to lead commercial productions garnering millions of views for some of the world's most respected brands across a variety of sectors, spanning from higher ed and non profit organizations to work showcasing Google's most innovative technologies.

In addition to his work in advertising, Roddy's original short films have been featured by platforms like The Atlantic, Vimeo, Fast Company and The New Yorker. His film “A Priceless Pizzeria in Brooklyn” won the Webby Awards Judge's Choice for Food & Drink, and his short film “Rust Bucket” recently won the audience choice award for documentary shorts at the 2021 Edmonton International Film Festival.