A New Zealander by way of Australia and now in New York, Rob is global in both his role and his tastes. He started his career as a trader at UM before joining MediaCom Australia, where he gained experience in planning and buying, analyzing media consumption, investments and strategy. Rob came to MediaCom New York in 2014, and is currently Global Strategist on the Bose account. Rob has a depth of experience creating system-based strategies across a range of clients including, Anheuser-Busch InBev, Shell, seek.com.au, REA (realestate.com.au), AFL, Repco, Bank of Melbourne and Calvin Klein.  He often lends his talents to new business and is always coming up with ideas to enhance MediaCom’s company culture. With a background in science, Rob has a specific interest in memory and how behavioral economics impact our decision-making.