Renata Bokel is Chief Strategy Officer of WMcCann. Since the beginning of her professional career, Renata has used data in many innovative ways to shape and direct communication to bring business results. Active in consolidating the digital culture, his last experience was at IBM iX as head of consumer and engagement for Latin America. Previously, she was VP of Planning at BETC / Havas and Isobar, Director of Planning at Africa and Manager at Ana Couto Branding & Design, working for brands as Itaú, Walmart, Vivo, Fiat, Jeep, Sky Brasil, TIM, Nivea, Banco do Brazil, Unilever, Whirlpool, PepsiCo, among others. She has been an Effie Awards judge in five editions, two global and three local, and in 2019 joined the Cannes Lions jury in the Creative e-commerce category, and was chosen by Meio & Message as one of the five Women to Watch honorees.