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Rebecca Messina

Former Global Chief Marketing Officer, Uber


Rebecca Messina most recently served as Global Chief Marketing Officer of Uber. As Uber’s first-ever CMO, Messina focused on standing up Uber’s first global marketing organization, building a world-class marketing network, with the mission of helping the company define a strong brand in the hearts and minds of the consumers, drivers, and communities it serves.

Prior to joining Uber, Messina was the Global Chief Marketing Officer of Beam Suntory. Messina assumed that role in 2016 and was responsible for the company’s global brand strategy development and communications, product innovation, research and development and consumer insights for Beam Suntory’s world-class portfolio of brands – including Jim Beam, Maker’s Mark, Courvoisier Cognac, and Yamazaki Whisky, among others.

Prior to joining Beam Suntory, Messina built a 22 years career at The Coca-Cola Company. In roles of increasing responsibility and leadership, Messina joined Coca-Cola in 1994 and spent five years in Atlanta with numerous global media and marketing roles before expanding her career in Chile, Australia, France; and ultimately, back in Atlanta, where she held numerous roles of increasing responsibility, most notably the position of Vice President, Global Marketing Capability & Integration. During her time in that role, she led the strategic development of the global marketing agenda (DNA: The Coca-Cola Way of Marketing) to continue growth in a highly competitive and changing landscape. In 2014, Messina assumed her role as SVP, Marketing & Innovation, Ventures & Emerging Brands (VEB), the internal incubator at TCCC where she was responsible for leading the marketing strategy, innovation and capabilities for Coca-Cola’s VEB portfolio of premium, high growth brands.

A native of Batavia, NY, Messina holds a bachelor’s degree from Miami University (Oxford, Ohio) and speaks English, Spanish, French and Italian. Messina is currently serving as a Senior Advisor at McKinsey & Company, and is currently on the Global Board of the Mobile Marketing Association(MMA), and the Ad Council and has also served on the National Board of Directors of the American Marketing Association (AMA). Messina is married, has two children, and currently lives in San Francisco, CA.

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