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Randa Stephan

EVP, Service Innovation, Weber Shandwick

About

Randa Stephan works as Executive Vice President, Service Innovation at Weber Shandwick New York, leading the planning and go-to-market strategy of new agency capabilities and client solutions. Previously at Weber Shandwick, she led innovation & client service across the digital groups in NY, Atlanta and Boston offices, directly leading client engagements with The Coca Cola Company, Unilever and AstraZeneca.

Randa is an award-winning digital marketing executive with extensive experience at NY-based global advertising agencies, digital start-ups and best-in-class publishers. Prior to joining Weber Shandwick, she was responsible for launching and leading the content marketing division of The Wall Street Journal, WSJ. Custom Studios, as well as the group's new native ad product, WSJ Narratives, in 2014. Before joining The Wall Street Journal, Randa led operations and marketing teams at Federated Media, a digital start-up focused on influencer marketing, working with authors including dooce, The Pioneer Woman, Mashable and The Business Insider. Randa previously worked at OgilvyEntertainment, Ogilvy & Mather’s branded content division, on large-scale campaigns for clients including Unilever, DuPont and IBM. Randa began her advertising career at Saatchi & Saatchi.

Randa has a B.A. In Psychology from Georgetown University and a Masters in Design Management from Pratt Institute. She has guest lectured at New York University and Pratt Institute on the state of digital media and social media marketing and has provided her near-miss survivor testimonial at a Congressional briefing on the state of maternal health in America.  

She lives with her husband and three kids (twins, 5, and a 15 month old) in New Jersey and practices yoga to stay sane. Namaste!

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