As the Head of Brand Initiatives for the IAB, Peter Minnium leads a series of initiatives designed to address the under-representation of creative brand advertising online. He was formerly Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group, where he held leadership roles overseeing international operations.

Peter’s passion is the intersection of creative ideas and technology and he is focused on fueling the full-fledged creative revolution that interactivity has long promised.