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Pete Johnson

Founder, Chief Creative Officer

About

Pete Johnson is an award-winning Global Executive Creative with over 25 years of experience developing, creating, and curating brand messaging and storytelling for some of the world’s most beloved and pop-culture relevant brands. Pete’s career of creative leadership spans Brands, Agencies, and Media Entertainment companies. It is with this unique fusion of experience that Pete blends the worlds of storytelling and entertainment with the strategic disciplines of advertising and marketing. He (along with his talented teams) develops and executes integrated brand marketing strategies and advertising that resonates with audiences on a global scale. By fostering creative cultures that empower and inspire his team, Pete’s leadership and creative philosophy consistently creates environments where individuals can thrive, resulting in exceptional work that exceeds expectations.

Pete is an avid runner and has completed two marathons (Minneapolis 2019 and Copenhagen 2022) and many half-marathons. He is also a member of Stuyvesant Fire Company #1 and as a volunteer firefighter, Pete fights fires in his district and helps run a variety of community events and fundraisers at the firehouse. When he is not working or running or fighting fires, Pete loves to visit Hacienda La Chima, a dairy farm in Ecuador that has been in his Ecuadorian-American family for over one hundred years.

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