Photo of Pancho González

Pancho González

Co-Founder & Chief Creative Officer


MBA at the Berlin School. Board Member & VP at IAB Chile; Marketing Circle Member at Icare and Past Board Member in Achap (Chilean Ad Association).

Juror at: Cannes (2007-2021), Clio Awards, D&AD, One Show, The New York Festivals, Art Director's Club, LIAA, Dubai Lynx, Caples, Global Best of Best Effie, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Mobius, Echo Awards, Golden Awards of Montreaux, Cristal Festival, AdForum, El Ojo de Iberoamerica and Achap (Chile), among many others; he has chaired the jury of AME Awards, The Drum and WINA.

Speaker: Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Sri-Lanka, Guatemala, United States, Japan, Mexico, South Korea, Sri Lanka, Czech Republic, Sri Lanka, Peru and Chile.

More than 250 national and international recognitions (Cannes, ADC's, LIA, One Show, New York, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Webby, Echo Latam, Grand Prix FICE, The Drum, Caples, AME, Young Guns, Epica, Cristal Festival, Creativity, Cresta, Graphis, PHNX AdForum, Eagle, AdStar, IAB Mixx, WINA Awards, Achap, Archive, The Indie Summit, Creativepool, Fepi, Eagle Awards, Summit Creative (Best of show), A’Design Awards, Never Zapping Festival).

Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 22/23; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at 2017 & 2021; nominated MKTG BEST 2018-21-22 as Chief Creative Director in Chile; Chilean top 1 copywriter of the decade and Chilean top 2 agency of the decade, both at Lüerzer’s Archive; Agency of The Year at WINA Festival 2020-22; Digital Agency of The Year and Indie Agency of The Year at TopFICE 2020-22-23; Top 10 Crema Ranking 2014 & 2020 by Adlatina.

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