Pam is a Co-Founder in Horan MediaTech Advisors a consulting and investment firm specializing in identifying and leveraging the technology that is transforming the business of media, advertising and commerce.

Pam was President of the Online Publishers Association (OPA) -- now known as Digital Content Next (DCN) -- from 2006-2014. DCN is the trade association for the media companies that are the leading creators of quality original digital content.

Prior to joining the OPA as VP of Marketing and Membership in 2004, Pam was VP Marketing & Business Development with Zinio Systems, the digital magazine service. In addition to driving the marketing, promotion, PR and branding strategy, Pam drove key strategic partnerships including Apple. Pam has also held senior marketing & management roles at Women.com, IDG and Symantec Corporation.

Pam sits on the board of directors for sfBIG, the Shorty Awards Academy, The Board of Governors for ad:tech and the board of advisors for Digital Prism Advisors and GearBrain. Pam was honored with the ad:tech Industry Achievement award in 2017.