Many black women know how frustrating it can be to try and find makeup that matches their complexion. Beauty vlogger Nyma Tang is here to change that. In 2017, she launched her YouTube series The Darkest Shade, where she tests the darkest version of any given brand’s products to see if they are complementary to a real black woman’s skin. Her candid reviews often prove the point that dark-skinned women are largely overlooked by the beauty industry. Her point is to empower women to look and feel their best, while also holding makeup manufacturers to account. Her nearly 500K YouTube subscribers appreciate her honesty—as did BuzzFeed, which ran a glowing feature on Nyma. In 2018, she was crowned the Shorty Awards winner for Best in Beauty.