Noah Mallin launched Vertical Studios for Warner Music Group’s IMGN Media subsidiary, where he acts as Chief Strategy Officer. In this role, Mallin leads the brand partnerships and content programs for major brands like Levi’s, Panasonic, Amazon Prime, and others. He also leads a team of Gen-Z creators to build impactful content to help brands reach Gen-Z audiences through top social media pages like So Satisfying, Daquan, and Try Hard. Mallin’s career has included senior leadership roles at WPP’s Wavemaker, Digitas, Reprise Media and Business Wire. Awards for Noah include Cannes Gold and Silver Lions, OMMA, Internationalist, and Campaign Magazine’s 40 Over 40. He has also spoken at industry events including Advertising Week, CES, VidCon, and others.