Team builder. Innovator. Culture participant. Leading the comeback of an iconic brand by building one of the most legendary social, digital & experiential marketing teams. DIRECTV. Beam It. Stream It. This is the moment. But there's more.
Led digital and social marketing and performnce advertising for AT&T’s video business, driving double and triple lifts in net sales rate, bending the curve and navigating through a separation from AT&T and successful deal close, setting the stage to relaunch DIRECTV.
Stint w/ AT&T Global Marketing Organization’s social media strategy and support for AT&T Consumer, Diversity, and Brand Marketing - in addition to social media activation of all corporate sponsorships.
Developed the strategy that landed the Cricket Wireless brand on the of top AdAge’s Viral Video Chart, Google’s YouTube Ads Leaderboard, set two Guinness World Records, was nominated for a Webby and chosen as a finalist in five Shorty Awards categories, including a WIN for Best Consumer Brand in social media.
Recognized by AdWeek in April 2017 as one of the "20 Rising Brand Stars Who Are Bringing Global Attention to Atlanta." http://www.adweek.com/brand-marketing/atlanta-20-rising-stars/
Holds an undergraduate degree in video-film production and a master in public relations from the University of Miami.
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