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Mitesh Kothari

Co-Founder and Chief Creative Officer


Mitesh Kothari is the Right Brain of White Rivers Media (WRM) and has co-founded the independent integrated digital marketing agency with a focus on Content, Media and Technology. With a team of 500+ passionate digital marketers working across their offices in Mumbai and Delhi, the agency has been credited with 11+ Agency of the Year awards in the last 11 months alone, along with 300+ awards for its campaigns done for brands across verticals.

A MarTech enthusiast and a new-age marketer, Mitesh firmly believes that corporate bottom lines can be improved through greater customer engagement, mutual understanding, and merging technology with creativity. At White Rivers Media, Mitesh is responsible for incorporating new MarTech and currently leading various initiatives across Blockchain, Artificial Intelligence, Augmented Reality, and a few others that we'll probably find out about through WRM's upcoming campaigns. He specializes in the development of innovative marketing strategies, digital media strategies, customer segmentation, and brand positioning.

Guided by his expertise, WRM has forged partnerships with leading brands nationwide, including ITC, Glenmark Pharmaceuticals, Dun & Bradstreet, Universal Pictures India, Times Hollywood Network, Sony Entertainment Television, Swiggy Dineout, Piramal Group, Netflix, Amazon miniTV, JioSaavn, CavinKare, Dream11, SonyLIV, Red Chillies Entertainment, T-Series, Balaji Films, ALTBalaji, Zee, Viacom and many others.

Over the past four years alone, WRM has marketed 350+ Bollywood and Hollywood movies, 200+ OTT shows, 300+ songs, and 100+ TV shows, showcasing their diverse and impactful reach.

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