Mike’s fascination with the future of marketing, media, and technology. has not only prompted a best-selling book, “Social TV,” it’s also made @McProulx among the most influential voices in the industry as featured in the press including The New York Times, Fast Company, NPR, Forbes, and BuzzFeed.
As Chief Innovation Officer at Hill Holliday & Trilia, Mike drives innovation across marketing communications and customer experiences through the mashup of creative, media, and technology. With a practical eye towards emerging media and technology, Mike is a trusted client thought partner who helps solve business problems that enhance the customer journey by pushing the boundaries of what’s possible.
Mike’s client experience includes: Planet Fitness, Tempur-Pedic, Boar’s Head, Party City, LG, Dunkin’ Donuts, VH1, Chili’s, CVS/pharmacy, Bank of America, Cadillac, MLB, T.J. Maxx, Marshalls, and HomeGoods.
Mike is a frequent contributor to industry media including Ad Age, Campaign, and MediaPost. He holds an MS in Computer Information Systems from Bentley University and a BS in Business Administration/Marketing from the University of New Hampshire. He was recognized as an AdClub Media All Star in 2012 and as one of Fast Company’s Most Creative People in Business in 2014.Member Directory