Mike Dobbs is Senior Vice President of Content Discovery at ad agency 360i, where he oversees organic content discovery, including best practices in voice search and conversational skills. During his 20-year tenure at the agency, Mike has successfully managed large-scale search marketing campaigns for leading Fortune 500 marketers, implementing strategies that propel 360i clients to be discoverable on search engines and voice assistants. He most recently pioneered the agency’s Voice Search Monitor, the first-of-its-kind software that reverse-engineers the algorithms of popular digital assistants to help brands identify opportunities to rise to the top in voice search.

A nationally recognized search marketing expert, Mike is a regular speaker at industry events including the Association of National Advertisers (ANA) and Brand Innovators conferences, and contributes commentary and opinion pieces regularly in trade publications like Adweek, Ad Age, and Search Engine Land.