Melissa has built a 10-year marketing career, working for companies like Vogue, American Express and Dell based in New York City. Among her notable accomplishments, she developed breakthrough engagement initiatives for customers Amex at SXSW with brand partners—including Google, Tower Records and SweetTarts—and on an Instagram Live content series with influencers—like David Chang (Momofuku), Martha Stewart, and Shaquille O’Neal. This led her to Dell, where she currently lends her experience as a senior strategist on the brand, campaigns, and experiential team, consulting on challenges in the new experiential economy.