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Maz Nadjm

Global Head of Social Media Practice


Maz is the Global Head of Social Media Practice at Tata Consultancy Services Interactive. He has in-depth knowledge (20+ years) of AI, automation, cloud, digital technologies and social media marketing to drive sustainable business change. Extensive, daily experience in CxO level interaction and stakeholder management. Working across enterprise-level consulting, digital agency, product and start-ups across B2C and B2B. He has been a Trusted Advisor to global brands such as Sky (UK, Italy and Deutschland), EE, BT, Vodafone, Ogilvy Group, Newscorp, Pfizer, Unilever, Philips, Fox Group, Ford, American Express, Primark; and provide mentoring to a range of European tech start-ups.

Previous work: AI for Marketing Lead at Wipro, AI for Marketing Director at Philips Health, Head of Social & Engagement @ Ogilvy Group and @Sky. Founder of Tech start up SoAmpli, backed by Harvard Business School investment.

Speaker: TEDx, Guardian, Channel 4, Financial Times, Web Summit, TechCrunch, Bloomberg, Oxford Business School, SXSW, PRWeek.

Advisory: McKinsey Executive Panel Advisory board member (Corporate Use of Social Technologies and Tools), Chelsea Football Club Digital Advisory Group, Shorty Awards, Social Media Week, Social Media World Forum. Recognised as top 50 Forbes & MIT Digital Engagement Influencer.

Author and researcher: Researcher with Oxford University, Said Business School: “Study on Open Innovation and Social Media” and “Security Issues and Recommendations for Social Networking” with European Union Agency for Network and Information Security (ENISA). Guest Lecturer at University College London and Middlesex University

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