Matthew Knell is a 20 year veteran of digital product management, social media and community and marketing. His work includes the first social media strategies for JetBlue Airways, enterprise social media and audience development strategies for AOL, About.com and CafeMedia and the development of a white-label social media and community platform for Viacom MediaNetworks, and led digital social and community customer support products and strategies as Social Customer Experience Lead for Samsung Electronics America, He currently serves as Principal Product Manager for Out-of-Product Help Experiences and Intuit Communities, where wes define and drive the global vision and strategy for out-of-product self-help experiences for all three Intuit Business Units (TurboTax, QuickBooks and Intuit Accountants) which helps more than 85 million visitors drive financial prosperity each year.