Mark is an accomplished digital strategist with more than a decade of experience in global and domestic branding, marketing, and communications with a focus on health and wellness. Mark is well-versed in embedding social and digital strategies into communications initiatives to support everything from brand launches to corporate reputation campaigns to issues and crisis to internal initiatives. He has developed a variety of award-winning, integrated campaigns and programs for Bristol-Myers Squibb, Merck, Takeda, Capgemini, and others.
Prior to joining Porter Novelli, Mark was the New York Digital Market Leader for Burson Cohn & Wolfe (BCW). While at BCW, Mark worked on a range of clients including ExxonMobil, NYC Department of Transportation, Nestlé Waters, Medtronic, and Sanofi, among others. Most recently, Mark launched a recreational cannabis brand in Canada on behalf of Pyxus International.
Mark has built and led social and digital teams at Ketchum and Havas Health. During his tenure with Ketchum, he helped develop the agency’s digital health practice as well as provided senior digital counsel across a variety of its clients such as Cleveland Clinic, Takeda, and Pfizer.
Mark began his career in the non-profit sector. After launching a non profit, he pursued a role as Social and Digital Strategist for Capgemini North America’s marketing and communications team where he helped grow the brand’s voice on social and spearheaded the company’s CRM and demand generation strategies.
Mark received his B.A. in History from Trinity College and a M.A. in Cultural Heritage Studies from the University College London’s Institute of Archaeology.