Maria Sparling has spent her entire 17+ year career in the digital strategy space, with the last 12 years focused on developing successful, data-driven, socially-led marketing programs. Throughout her experience she has worked with brands like Volvo, General Mills, Coty, Hawaiian Tropic, Schick, Playtex, Guess Watches, Timex, L'Oreal, Dr. Scholl's and others to build unique digital approaches that span a variety of elements connected to social, including influencer, augmented reality, experiential and more.