Luke is a hybrid creative director and brand strategy executive with a focus in earned media and social. He possesses 10+ years of agency side and in-house experience.

Some of his most notable work is being a key leader in architecting creative social strategies for the world's three leading brands in sport, social, and entertainment — Red Bull, TikTok, and Netflix.

He is best at 360° storytelling that gets audiences talking (not just watching) and brand building rooted in community. While he takes a social-first approach, he can go from making TikToks that amass millions of views, to creating TV spots, to producing experiential activations — seamlessly.