Lucia Knell is the director of Brand Partnerships at GOOD | Upworthy, a global media and social impact company reaching 100M+ people per month. Lucia develops programs alongside organizations that seek to integrate social impact as part of their business strategies, including clientele ranging from Fortune 500 companies to foundations. Through award-winning strategy, design and social capabilities, GOOD | Upworthy creates and amplifies ideas that authentically connect with people all over the world.