Lily Wyckoff is a New York-based Global Creative Director at Meta. Within Reality Labs, Lily leads creative strategies that drive performance across Meta products and within the metaverse. With 15+ years of experience in marketing across social and digital (with a dash of PR,) she specializes in strategies that scale to help businesses sell products while they build their brand.

Lily got her start leading Social Media at Nordstrom, where she nurtured her love of fashion, digital and online shopping. She currently resides in Brooklyn with her soon-to-be-husband Scott and dachshund Mikey.