Liana Ogden is a strategist, storyteller and semiotician. As Senior Creative Strategist at Demonstrate, Liana has led naming initiatives, go-to-market strategy, and creative strategy for accounts including Pinterest, Luxardo, HIRSCH Whiskey, Shea Moisture, f’real, Goldman Environmental Prize, and The Mom Project.

Before becoming a strategist Liana worked in the wine industry, where she developed social strategies and wine content for brands including The New York Times, Michael Mina Group, and Williams-Sonoma. As a copywriter and creative director at J. Walter Thompson, Liana created the voice of 19 Crimes, developed the wine category’s first-ever AR experience, and delivered award-winning campaigns across digital, social, experiential, product development, and channel innovation.

Over her 10 years of experience in advertising, Liana has worked across categories including CPG, pharmaceutical and SaaS, with expertise in brand innovation and driving launch campaigns from concept to consumer.