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Leslie Smith

Senior Manager of Marketing & Audience Strategy


Leslie is a seasoned marketer based in New York City with over a decade of experience driving marketing strategy for a range of global brands.

At Instagram, Leslie launched campaigns introducing Reels to consumers for the first time and positioning the brand as an active force driving culture forward. Prior to her work at Instagram, she handled strategy and planning for other brands including Volvo, Audible, Hidden Valley Ranch, and Burt’s Bees. As always, in all of these roles the strategic work and creative activations were informed by deep audience understanding and empathy as well as a timely and nuanced appreciation of the current cultural landscape.

Today, Leslie drives audience and marketing strategy at Bumble where she has worked since summer 2022.

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