Laurie Kretchmar is a communications strategist and former business journalist (FORTUNE, The Wall Street Journal and founding editor in chief of Women.com Networks).
She advises consultants, marketing professionals and executives on how to establish and amplify their brands.

A hands-on coach, Laurie is known for her detective skills, insights and passion for connecting people and for authoring the book, "Tweet This! How to Amplify Your Brand on Twitter."

Via her boutique consulting agencies, Up with Social, and Content Marketing Place, Laurie guides thought leadership and social media for executives at companies including Applied Materials, Cisco, Dell, Malwarebytes, SoFi and VISA. A graduate of Dartmouth College, she lives in the San Francisco Bay Area. Laurie serves as a board member of "the other NSA" - National Speakers Association, Northern California chapter.