As VP of Media at the Ad Council, Laurie works in the unique intersection of advertising, media/technology, and social good. Based in San Francisco, Laurie manages Ad Council's West Coast Media team. In her role, she is responsible for building and managing relationships with major media, tech and entertainment companies to develop large-scale, innovative social-impact campaigns raising awareness on Ad Council’s 40+ social causes. Laurie’s account responsibilities include Apple, Amazon, Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitter, Twitch and Zynga. Laurie has secured and developed new products and innovative opportunities for Ad Council campaigns including the Apple emoji integration for Bullying Prevention; Ad Council's first foray into VR with a partnership with Oculus For Good; building Ad Council's first Amazon Alexa skill to reduce food waste and in-game integration with Zynga for Hunger Prevention and Recycling.