Lauren Jones serves as the Director of Social, Influencer, and Community Response at Mattel, leveraging more than 15 years of international digital marketing experience spanning the USA, UK, and Australia. Renowned for her innovative and data-driven marketing approaches, she specializes in crafting dynamic digital experiences and impactful social media campaigns. Within her role at Mattel, Jones is instrumental in elevating iconic brands, showcasing her pioneering leadership within the industry. She is committed to crafting compelling digital campaigns that translate into real business results.