Lara is driven by her passion for developing emotional and effective brand stories.

As founder and CEO of Pulse Advertising, the globally leading social media agency, she and her team pioneered in combining influencer marketing, paid social advertising, and social media management. Their award-winning work continuously challenges the “status-quo” and what is possible and has supported brands such as BMW Mini, Puma, Mac Cosmetics, Nespresso, or Formula E in winning and retaining customers.

Together with her co-founder Christoph Kastenholz Lara founded Pulse Advertising in 2014 and has since expanded the business internationally with offices in Milan, London, Hamburg, and New York – fully without investors.

Lara loves to support and mentor younger entrepreneurs and creatives and believes that the true value of any business lies within the team and their passion, dedication, and vision.