Kinney is currently Global Head of Creative Lab at TikTok, the in-house creative consultancy. At TikTok he is focused on building and guiding teams that inspire, educate and unlock the possibilities for marketers to reach their full potential on the platform and connect with its unique creative community. He believes creative work must have an authentic and emotional soul that resonates with the audience to be effective. He’s both won and judged at the industry’s top award shows. Was named amongst Adweek’s "Creative 100" list of inventive talent in marketing, media and tech. But above all, he loves making work for humans, not robots.