Joining the VICELAND team in May 2018 as Director of Social Media, Kelle was brought on to manage social strategy and execution for the VICELAND brand and series. In December 2018, Kelle took on the role of Director, Marketing & Social, where she directs the strategic development and execution of all consumer and trade marketing initiatives for the network.

Prior to VICELAND, Kelle was on the marketing and social media teams for A&E TV, Bio Channel, and truTV, executing campaigns and experiences for Duck Dynasty, Impractical Jokers, and more.