Kate Wolff
Founder & CEO, Lupine Creative
Founder & Co-Chair, Do the WeRQ

As Founder and CEO of Lupine Creative, Kate serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world’s most impactful brands, helping them tap into popular culture. She comes from a traditional 360 advertising background and has worked at agencies including Publicis Modem, DDB, TBWA\Chiat\Day, Omelet LA and RQ. Kate has a deep understanding of the advertising and marketing space and frequently turns the traditional brand marketing strategy on its head through cultural, data and behavioral insights.

She built LA-based agency Lupine Creative in February 2020 with a base of experiential, social, and cultural expertise, which has boasted year-over-year revenue growth. The approach that’s made the difference: to spark solutions with cultural strategy – and then to create through experiences and partnerships that manifest as cultural capital. Lupine clients include Spotify, HBO Max, LG, Google, Strava, Teva and more.

The team has a strong events innovation story: in their first three months of existence, they created HBO Max’s first-ever, award-winning virtual Pride celebration, which was repeated and amplified further in 2021. Kate and her team also bring a diversity story: she’s cofounder of Do the WeRQ, a movement to increase queer creativity, representation and share-of-voice across the industry.

Past brand partners include Google, LG, HBO Max, Spotify, Pizza Hut, Airbnb, MINI USA, YouTube, Samsung, Activision, Microsoft, Pokémon, LINE Webtoon, DreamWorks, Scandale Halle Berry, Bravo, Netflix, Showtime, Visa Global, HP Global, PayPal, EA, POGO, Tourism Australia, Holland America, Pinkberry, Stand Up To Cancer, City of Hope, Theranos, and Dell.