As the former social media manager for advertising publisher Adweek, Julian Gamboa found himself at the crossroads of many industries. Julian lifted many initiatives at Adweek such as their first social media council and connected many industry professionals. Today, he joins marketing and production company Maximum Effort as a senior social media director, supporting work across brands affiliated with Ryan Reynolds: Aviation Gin, Wrexham AFC, MNTN, Mint Mobile, Betty Buzz, Group Effort Initiative, and more. Additionally, he serves as a marketing board director for the Multiple Sclerosis Association of America.