Josh Karpf is Global Director, Social Marketing at Spotify; an award-winning music streaming service. In this role, he oversees user communications planning and content strategy.  Prior to Spotify, Josh spent 6 years at PepsiCo where he launched digital and social programs designed to drive consumer engagement.  While at PepsiCo, Josh launched Gatorade Mission Control, the industry’s first “always on” digital command center and PepsiCo10, a breakthrough program that connected the company with cutting edge digital and mobile start ups. Before PepsiCo, Josh spent six years at General Electric in marketing and digital communications.