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Joseph Assad

Co-Founder & CEO of Kovert Creative


Joseph Assad is the Co-Founder and Co-CEO of marketing and entertainment agency Kovert Creative, where he oversees the firm’s New York office, as well as the firm’s brand communications and content business. As a seasoned veteran in marketing and content creation, Assad has worked with global brands including Cadillac, Microsoft, Xbox, Maker’s Mark, Bulletproof, Audi, American Express and more. Assad has been recognized with several prestigious awards for his digital videos, including “Now That’s a Cardiac” for Cadillac (John Mulaney, Nick Kroll and Awkwafina); “Fight Dirty” for Method (Tiffany Haddish); and “Howler Soccer Ball Phone” (Will Arnett, Jack Black, Sarah Silverman). He created the acclaimed video, “The Challenge,” for Audi (Leonard Nimoy and Zachary Quinto), as well as “Barely Legal Pawn” with Bryan Cranston, Julia Louis- Dreyfus and Aaron Paul.

Prior to founding Kovert Creative, Assad worked for 11 years at PMK•BNC, as well as worked at The Golf Digest Companies, Sports Illustrated and The Buffalo Bills of the NFL.

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