Director, Digital Marketing

Since joining Primary Wave in 2016, Jordan’s mission has been simple – to breathe new life into the music catalogues of icons like Smokey Robinson and Glenn Gould with the help of apps, digital partners, and new technology that didn’t even exist when their copyrights originated. With his network including creatives at JibJab, Waze, Smule, WhoSampled, Lyft, ATTN.com, and Timehop, Jordan has enhanced Primary Wave’s digital department with tools that have given “old songs” new meaning for millennials, Gen Z, and generations to come.

Jordan was instrumental in Gloria Gaynor’s entrance to TikTok by launching her #IWillSurviveChallenge at the start of the global coronavirus pandemic in 2020. The TikTok video became an international viral sensation. As a result, “I Will Survive” spiked 81% in digital song sales, soared to #4 on Billboard’s Dance Chart, and saw a 5% increase in streams in the U.S. alone. When Primary Wave acquired Gaither Music Group in 2019, Jordan oversaw the re-imagination of the Christian music label’s digital marketing department resulting in a 159% increase in social media followers across all platforms and an 11% decrease in people unfollowing Gaither on Facebook, their top account. In June 2020, Jordan secured a partnership with JibJab to help celebrate the 40th anniversary of the iconic hip-hop song “The Breaks.” In its first week, the eCard became the #1 most purchased on the platform. Since early 2019, Jordan has held an appointed position by The Shorty Awards as a judge, helping to critique the best social media campaigns the internet has to offer.

Prior to joining Primary Wave, Jordan supported clients including Joel Osteen, Burlington Coat Factory, Gavin MacLeod (“The Love Boat”), and more. With music in his heart and a talent for business, he has successfully helped entertainers build relationships with their fans through digital marketing.