John Osborn is Chief Executive Officer of OMD USA. In his first 18 months at OMD, John has integrated together the agency’s brand, data & analytics and performance media services, while relaunching its social, influencer and innovation units under a single banner, OMD Create. He has also overseen a string of new business, including Beiersdorf, TOMS shoes, IMAX, Ireland Tourism and Mitsubishi. John is also a key member of the Worldwide EXCO Committee.
John joined OMD in 2017 after 25 years with BBDO, where he served as President and CEO of the New York Agency for 13 years. Under John’s leadership, BBDO New York more than doubled revenues, expanded its client base to include categories like BtoB, retail, healthcare and more, and diversified its workforce. He also led the agency’s transformation into data, marketing science and communications planning. The result: BBDO New York was named Agency of the Year more than 15 times by various media outlets, including being named Social Agency of the Year by MediaPost in 2016 and Webby Agency of the Year in 2017.
Over the years, John has demonstrated that he is an energetic, positive and passionate leader with a proven ability to build strong client relationships and deliver results. John’s notable accomplishments over the years also include his involvement with the “New York Miracle” campaign, which helped lift spirits of New Yorkers in the wake of the September 11 attacks. John has been equally active outside business, lending his talents to other important causes. He is Chairman of the Board of the American Red Cross for Greater New York and also Chairman of the Global Dignity Foundation.
He has served as Chairman of the Board of the American Advertising Federation (AAF), the “unifying voice for advertising.” More recently, John was elected to the Board of The Advertising Council and the Nelson A. Rockefeller Center for Public Policy and Social Sciences at Dartmouth College.
In recognition of his accomplishments, John was a recipient of a 2012 AdColor Award celebrating diversity champions in advertising, media, marketing and public relations. In 2003, he was inducted into the AAF Hall of Achievement, which honors people 40 years of age or under for their contributions to business. He has also been named to the Crain’s New York Business list of “40 under 40” as well as BtoB magazine’s “Who’s Who in BtoB.” In 2006, John was named a “Young Global Leader” by the World Economic Forum. In 2016, PAL recognized John as its Superstar of the Year and the AAF presented him with the Barton A. Cummings Gold Medal Award – its highest honor for service to the Federation and its membership.
John earned his BA at Dartmouth, for which he continues to serve as a member of its Alumni Association and Friends of Dartmouth Hockey Program. He is married to Lesley and is the proud father of a 14-year-old daughter (Caroline) and a 13-year-old son (John Jr.).Member Directory