Jeff is a consumer, channel, and cultural expert with over 14 years of traditional and digital marketing experience. He has a proven track record of success on both the client and agency side. Leading multiple planning, strategy and creative teams in all steps of the strategic, creative and executional process. From generating the “big idea” and planning fully-integrated media and comms campaigns, to refining creative ideas to fit the platforms, while optimizing and gleaning insights from data in the reporting process, Jeffrey has been fully ingrained.