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Jason Perelson

Creative Director


Jason has spent the last two decades working in the industry across broadcast, print and digital. He has worked with brands that include Unilever's Clear, the Department of Defence, SAB Miller's Castle Lite, Flying Fish, and Miller Genuine Draught range, Red Energy, the ADF, Continental Tyres, McDonald’s, and Uber amongst others. Jason is the chair of the Chief Minister’s Brand Strategic Advisory Board for the Canberra city brand and a judge for multiple local and international creative awards.

He leads the creative or Synergy Group's innovative creativeXpeople practice which is a new breed of agency bringing a unique combination of capabilities across a team of highly skilled experts in creative campaigns, end-to-end behavioural, cultural and organisational change, research, communications and brand - the perfect blend of insights, academia, curiosity and imagination. He has been fortunate enough to have been rewarded with over 30 local and international creative awards to date.

Currently, he is engaged in advising senior executives across Federal and Local Government, brands and organisations to tell their stories, internally, and externally, to impact and influence behaviour, and culture.

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